Assistant Director of Sales

POSITION: Assistant Director of Sales

REPORTS TO: Director of Sales
FLSA: Exempt

OUR MISSION

To deliver unparalleled hospitality and five-star quality care in an independent living resort setting, ensuring a luxurious and fulfilling experience for all residents.

POSITION SUMMARY

The Assistant Director of Sales plays a critical role within the Sales Department, supporting occupancy and revenue goals by managing day-to-day sales operations, lead follow-up, relationship management, and the resident move-in process. This position is highly focused on database integrity, consistent communication, event execution, and delivering a seamless, hospitality-driven experience for prospects and new residents.

ESSENTIAL JOB FUNCTIONS

Mission & Culture

• Supports and actively promotes the mission, vision, values, and culture of the organization.
• Upholds the community’s hospitality standards in all interactions with prospects, residents, families, and team members.

Lead Management & Database Maintenance

• Works closely with the Director of Sales to maintain the sales database/CRM, ensuring all leads, notes, tasks, and follow-ups are accurate and current.
• Ensures timely documentation of all prospect interactions including calls, tours, emails, texts, events, and visits.
• Audits database regularly for accuracy, completeness, and compliance with sales standards.
• Generates and distributes sales reports as requested (lead activity, conversion rates, pipeline status, follow-up compliance).

Communication & Follow-Up

• Conducts consistent and personalized phone, text, and email follow-up with prospects and families across all stages of the sales funnel.
• Responds promptly to inbound inquiries and ensures no lead goes uncontacted.
• Coordinates appointment confirmations, tour reminders, thank-you communications, and post-tour follow-up.
• Serves as a primary point of contact for prospects when the Director of Sales is unavailable.

Relationship Management

• Builds meaningful, trust-based relationships with prospective residents and their families through ongoing communication and engagement.
• Maintains strong internal relationships with operations, dining, activities, maintenance, and nursing teams to ensure alignment and a cohesive resident experience.
• Supports resident retention efforts through relationship-based touchpoints, events, and communication.
• Assists with referral source communication and follow-up as directed.

Event Planning & Execution

• Assists in the planning, coordination, and execution of community sales and marketing events (open houses, luncheons, happy hours, educational seminars, themed events, etc.).
• Manages event logistics including invitations, RSVPs, follow-up, tracking attendance, and post-event communication.
• Collaborate with the Director of Sales and marketing team to ensure events align with brand standards and occupancy goals.

Move-In Coordination & Resident Experience

• Coordinates the move-in process from deposit to move-in day, ensuring a smooth, organized, and welcoming experience.
• Works closely with operations and maintenance to coordinate apartment readiness, timelines, and special requests.
• Communicates move-in details clearly with residents, families, and internal teams.

Other Responsibilities

• Performs other duties as assigned that contribute to the success of the community and the care, comfort, and happiness of residents.

EXPERIENCE, QUALIFICATIONS & SKILLS

• Bachelor’s degree preferred in business, marketing, communications, hospitality, or a related field.
• Minimum of 2–4 years of experience in sales, customer service, hospitality, or senior living preferred.
• Strong organizational skills with exceptional attention to detail and follow-through.
• Excellent verbal and written communication skills; professional, warm, and empathetic communication style.
• Proven ability to manage multiple priorities, deadlines, and relationships simultaneously.
• Experience with CRM/database management required.
• Proficient in Microsoft Office products (Excel, Word, Outlook); comfortable learning new systems and technology.
• High emotional intelligence with the ability to navigate sensitive family conversations.
• Strong understanding of hospitality-driven sales and customer experience.
• Availability to work evenings and weekends in support of events and sales activities as needed.